Have organizational changes in the areas of corporate f&b had an impact on property-level staff?
Their insight shows the increase in attention and value given to corporate f&b positions within hotel companies of varying scope. Why are hotel companies placing a greater emphasis on food & beverage than in the past? Overall, the executives agreed that in the past five to ten years, consumers from nearly all market segments have become more demanding when it comes to food and beverage quality and the dining experience. This shift is partially credited to the increased presence of specialized media content such as the Food Network, which has elevated chefs from people traditionally hidden away in the kitchen to innovators with celebrity status. Hoteliers also concur that competition in the hotel and food and beverage industries is at an all-time high, with the emergence of more concepts in the past five years than in the past fifteen. Further, hotel food & beverage has been recognized as an important contributor to a hotel’s positioning within its market. As such, a guest’s experience
