Have national advertisers showed interest in mobile click-to-call or pay per call ads?
National advertisers have showed interest in mobile advertising, but more importantly they are looking for more transparency and performance-based advertising across all traditional and digital mediums to validate their ad spend. Click-to-call provides similar data to a click-based model and those advertisers already used to pay-per-click via Google will find that click-to-call is a natural extension and complementary. Those advertisers already using call-based metrics either through pay per call or subscription programs will still be looking for true call response data which by virtue of the information attached to calls provides richer data about consumer behavior.
