Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Have DD officials made any right moves recently to stimulate growth?

April 26, 2017growth moves officials right stimulate

0

Posted

Have DD officials made any right moves recently to stimulate growth?

1 Answer

0

Posted

Recently, Prasar Bharati CEO KS Sarma and DD DG Dr SY Quraishi have made some highly commendable moves to stimulate growth. Hats off to them for reducing the FCTs (free commercial time) on prime time viewing to 150 seconds. The minimum guarantee levels have been brought down to more realistic levels. Earlier, the FCTs would be in the region of 5000-7000 seconds. If excess time is available, then the producer is in a losing situation as there is a glut and the advertiser can dictate. With a finite and comparatively lower secondages available, the producer can command a premium and the advertisers have to toe the line. DD too gains from the situation as long as its top producers gain. Also, earlier DD producers used to devalue their properties in an attempt to recover their investments and pay the exorbitantly high telecast fees. Now, this trend is on the decline.