Have Consumers Changed Their Behavior to Avoid Non-Sufficient Funds or Overdraft Fees?
In the Fall of 2009, consumers were asked to indicate if they have changed the manner in which they handle their checking and/or debit card account to avoid non-sufficient funds or overdraft fees. Today, more households are reporting that they are much more careful in managing their checking and/or debit card account as noted by the fewer number of households indicating that they have made no changes. Accordingly, more households are reporting that they check their account balances online regularly and keep more money in their checking account to avoid NSF or overdraft fees. To order the full report , click here. About RFG’s national consumer research Financial institutions receive national consumer research through RFG’s Strategic Planning Study Group (SPSG), a marketing research program consisting of semi-annual consumer surveys on current industry topics derived from RFG’s research process. Based upon 1,155 survey responses of a randomly drawn sample of members of a nationally repre
