Have communication initiatives attained critical importance for UPS manufacturers growth strategies?
MC: We work in different ways to reach our most important customers. Our communication strategy is very large and wide. Apart from advertising in journals, we conduct as well as participate in technical seminars and have developed a good range of technical tools such as books, documents, guides, technical specifications and software in order to help the customer to choose the UPS most suitable to his needs. We also hold events and communicate in the open market through IT, electrical journals and web marketing. It is extremely critical to reach out to the customers and explain to them about the advantages and advanced features that the product offers, as this contributes immensely to increased sales and adds to brand value. CR: Now that UPS firms go great lengths in product innovation, competitive pricing and several similar strategies, what makes Socomec stand apart? MC: Well, every company claims that they are innovative, even when they import products or components from low-cost cou
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