Have all the highly ranked websites got to their top rankings through search engine optimization?
…answer ยป (A) We would say yes, mostly! Some sites are branded (household names) which makes it quite easy to get top rankings. Others get there through spamming the search engines in some way. But their success is likely to be very short lived! Search engines hate to be spammed in anyway and are constantly tweaking their algorithms to avoid sites that use dubious methods to get good rankings. Such sites often receive penalties and even complete bans by the search engines.