Has the shopping comparison market reached saturation point?
In the UK, it is certainly a full and competitive market, but this not the case so much around Europe, where there is less competition and plenty of room for growth remaining. It’s important to differentiate in such a competitive market: how does Kelkoo achieve this? Features like our cashback service, where we offer cashback for shopping with merchant like Boots, Apple and Play.com. We have a toolbar that customers can download, and this tell them how much cashback they have earned from their purchases, and how much they can spend with a particular retailer. This will give them this information even if they go straight to the merchants’ site, rather than through Kelkoo. What are you doing with mobile? We have a mobile site (m.kelkoo.com) which allows customers to access our price comparison service and get prices when they are shopping in the high street, the duty free shop at an airport etc. Is there a risk that customers will use this information and then shop offline rather than th
