Has the recent decrease in fuel costs slowed businesses’ ambition to look into alternative energy sources and sustainability?
That’s temporal. It’s hard to isolate the cost of fuel when there are so many economy issues going on. Time will tell, but that’s pro b-ably had an impact. The fuel cost has changed the economics of the situation. Companies are holding off on big projects that require a lot of capital. However, more and more businesses are putting an emphasis on sustainability as irrefutable scientific evidence shows the need for a change. We haven’t gotten to the point where there’s a national price tag on carbon. This is when to get involved in sustainability — when there’s no other choice. Why do you think more businesses don’t invest in sustainability? There’s a host of reasons companies don’t participate in sustainability. The way they view the topic — the complexity of the problem holds them back. They look at the expense of some sustainability plans and say, ‘That’s more than we want to spend.’ They don’t see that there are many sustainability practices that require no or little capital. Renewab
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