Has the financial crisis affected worldwide views on glamour?
Fashion and glamour is a big part of a woman’s confidence and self esteem. As such we don’t believe the financial crisis is having negative impact on how women dress and accessorize – they still want to feel and look great. Desert Diamonds-What Women Want is in a very strong and positive position. Given our three distinct lines of DD-18k gold (classic and timeless collection), DD-925 (silver/rhodium plated fashionable line) and DD-925 18K finish (premium and fashionable collection), we have developed a large range of affordable, high quality jewelry that certainly fits with women’s spending power today. Women can have the look of quality diamond jewelry without the price tag!