Has the current economic downturn influenced business decisions made by Gamma Solutions recently?
Atallah: The economic downturn has not influenced our business decisions. We had some expansion plans that we still went ahead with. We are continuing to spend on marketing. We are still hiring people. We are still spending on training. It is still business as usual. This is the wrong time to try to save money on what is essential to the business. CRN: How is Gamma Solutions adapting to the current economic climate? Atallah: We are going back to the basics focusing our attention on the business fundamentals: keeping a close eye on the debtors, managing our stock levels and maintaining a low risk strategy with regard to foreign exchange. This is the time to be vigilant with the day to day operation of the business. CRN: Do you see any growth markets for your business in the short to medium term? Atallah: Yes I can see growth markets for our business. RFID and voice are still untapped markets. Also it is surprising to still find so many companies not using automatic data capture and barc
