has the auther ever built a single e-commerce site?
She must have read a lot on ecommerce, but i doubt she ever did any “real work” with ecommerce. After browsing thru all the chapters, i got the impression that the author is only buzzword-compliant and cannot go into any detail in any subject area. The writing reads like it comes from a “good” student who diligently repeats all the words a professor said in a business classroom. high level design and management of a web business She discusses what type of servers you might need and how to configure these using RAID to maximise uptime while preserving data against hardware failure. Reynolds talks about many aspects of running your own commercial website. Also mentioned is what type of net connections might be suitable and affordable. Along with how to implement security against various types of fraud attempts. For promoting your website, email newsletters are suggested as being very economical. Though beware of email ad campaigns that can get you labelled as a spammer. Search Engine Opt
