Has Team Minus 6% had an impact?
Certainly a lot of people know about Cool and Warm Biz. As of August 2008, Team Minus 6% individual participants reached 2,335,140, while the number of organizations participating in the programme is 23,457. Japan’s powerful business association, Keidanren, which represents about 1,300 major companies, says 70 percent of its member companies now keep their air conditioners set to 28°C. Team Minus 6% has conducted evaluation surveys after each Cool Biz and Warm Biz campaign. Their results show that more than 90% of respondents knew about these two campaigns and almost one third put them into action. In the 2007 Cool Biz campaign, the estimated CO2 reduction was 1,400,000 tons, equivalent to 3 million households’ CO2 emissions in one month. This was also a 50% increase from the level of the first Cool Biz campaign in 2005. A study by the Economic Research Centre of Dai-ichi Life showed that the Cool Biz campaigns contributed to Japanese GDP by around 100 billion yen in 2005 and 190 billi
