Has social networking sites (Facespoof) etc replaced the humble Heavy Metal poster culture as the main advertising medium?
DAMO: I don’t think it will ever replace the need to go out and put a poster up, and any band that has advertised only on these sites and had nobody show at their concerts can attest to this. It has to be a multi-faceted approach. Social networks are one thing, but you still need to get out there, put the posters up and talk to people face to face. In the old days, so much time and hard work had to go into promoting. When you put in that sort of effort, you will try to convince every single person to get down there and support, and maybe the supporters saw that belief and felt compelled to participate. Social networks, as broad as they may be, are very impersonal and lack that emotional connection that comes with talking to a band member or seeing their hard work up close. BAILEY: For sure…it sure has made getting word of gigs out to the world incredibly easy. MANNY: It’s good to cover as many bases as you can.
