Has sampling, as a method of brand building, survived the test of time?
A. Sampling, I believe, is able to bring about brand experience, and there are three types of sampling: The first type of sampling is Why, meaning mental sampling. Then, there is Try, which means physical sampling and the third type is buy, which means financial sampling. Sampling is one of the most potent devices to generate trials and as long as your product or service is good, it could lead to wholesome repeats.