Has Restructuring Harmed the NetJets Brand?
Much of the criticism has been related to Fortune Magazine’s profile of the turnaround at NetJets which we discussed in early August. Several NetJets employees, many posting on an anonymous basis, have commented on Alice Schroeder’s website which has included extensive coverage of recent developments at NetJets. A common sentiment among the employees seems to be that Mr. Sokol has reduced the focus on safety and the customer experience which could have a long term detrimental impact on the NetJets brand. Here is one comment made by an anonymous writer regarding customer satisfaction: Without question there has been a change at NetJets, which has been perceived by most of its employees and many of its customers. Unfortunately, some of this change does not seem to have been positive when it comes to the brand. Many customers have and will continue to vote with their feet and that’s probably the best survey of their satisfaction. Here is another comment alleging that Mr. Sokol is not taki
