Has Greeces Nation Branding project improved its cultural diplomatic relations?
Yes, by branding ourselves as a place of culture, we are letting the world know our roots and who we are. If they know who we are, then we can build relationships. Our Nation Branding project has acted as a platform to help other countries see us, hear us and want to get to know us. They see that we have so much to offer, and they want to be a part of that. We are also a very open and friendly country, something we try to portray in our ‘brand’, and we hope that this will help other countries want to become involved with Greece and help them see that we also want to become involved with them.
