Has Gols success caused TAM to reevaluate its own business model?
When you have a new entrant in a market that is in the process of deregulation, it finds a low entrance barrier. This is the first competitive advantage it had. The second advantage is that it was born on a new technological platform-high-tech aircraft. And the third is that it was also born in a new e-commerce environment. Therefore we had to adjust to this reality, defending our market without losing our characteristics. We are an airline that offers much more convenience to the passenger. We are not going to reinvent ourselves as an LCC. TAM extends a red carpet for boarding passengers, our captains greet passengers at the aircraft door, we provide inflight entertainment, and we deliver the main differential characteristic, which is more destinations, more frequencies, more direct flights as a package of services to business passengers. This is our model. Nevertheless, no one pays much more for all this compared to what they pay the competitor that is [offering] low fares. We had to
