Has customer behavior changed compared to, say, a year ago?
“Our customers, the hearing aid dispensers, have begun carrying less expensive products, and there is also a trend among end users choosing less expensive products. [There are no public subsidies for hearing aids in the United States: users pay for their hearing aids themselves.–ed.] On the other hand, we have seen sales grow tremendously in our Basic business, a segment in which GN ReSound did not have a very big US market share before. The increase is clearly driven by the fact that we have launched some fantastic products in the segment this year.” “We launched the world’s smallest BTE device, the dot by ReSound™, at the start of the year, and it’s become a huge success. The dot by ReSound™ line is available in three price segments: Basic, Plus and Top. The dispensers have also been giving us indications that another new product, the brand new Top product category be by ReSound™ is drawing more customers into their shops. This is consistent with our previous experience that launchin
