Has broadcast hardware become commoditised with software and services representing the real value?
Broadcast hardware covers a very wide spectrum of equipment, much of which is very much specific to this industry. The ongoing usefulness and popularity of IBC have been proof of that. How has the current business climate affected you? System integration always has been a highly competitive market and looks likely to remain so. State broadcasters are better placed than advertisement-funded networks to weather the current financial slowdown but the electronics industry as a whole is in healthier shape than many other business sectors. The reason is obvious. If times get tough, people really do tend to spend more time in front of their television receivers. Would you like to make some predictions about the future of the media industry once this financial crisis is behind us? The long-term outlook for broadcast industry is multi-channel on a vast scale and high-definition way beyond the 1080-line currently promoted as ‘state-of-the-art’. Screen sizes and screen definition are in the hands
