Has arteaméricas designed a strategy for fostering collectorship, both private and institutional?
DVF – We are putting in place two important programs that will bring specifically an art-loving public to the fair. They are our Museum Nights that will be on the Friday, Saturday, and Sunday nights of the fair. This is a special invitation to the important supporters of nine museums, three each night, to come to a reception in the VIP Lounge of the fair for a glass of champagne and then we will provide guided tours of the fair. The second initiative is our Collectors Program, which will offer to important collectors (from this area, and nationally, and internationally), in addition to special treatment at the fair, visits to private collections, guided tours of museums, and artists’ studios, as well as special dinners and cocktail parties. AD – How do you visualize the future of art fairs? Do you foresee a continuation of the art fair boom that we have witnessed in recent years? DVF – In my opinion, art fairs are becoming continually more important and relevant in the art market. In t
