Has anybody tried Facebook Advertising – (simular to Googles “pay per click”) What was your response/feedback?
I have been doing it for quite a while, and it is very affordable compared to other PPC. That said, however, I am a DUI lawyer in Michigan, and that’s not going to draw a huge numbers of fans. I think I’m currently around 600 fans. The nice thing about facebook advertising is that you can target your audience. So, in my case I was able focus on people within 50 miles of Detroit, Michigan, age 30 to 60, whose interests include drinking, beer, going to bars, etc. Some of the interests that you’re able to select can be crazy specific, and you can even specify education level et al., but I eventually opened it up to everyone in Michigan. The price difference from focusing on only Detroit and increasing it to all of Michigan did not result in a great leap in the cost, as I feared it would. Something else to consider… I had to make my ads more neutral after a while. The initial ad said something like “learn how to avoid a Michigan drunk driving conviction today.” Enough of the people who s
