Has Adify considered how it can bring a data gathering or targeting element to its product line?
Adify Network Builder already offers an extensive behavioral targeting data gathering capability – I believe our platform is unmatched as far as BT ad serving goes. We are NAI compliant. We also offer extensive geographical and technology based targeting. The very nature of the publishers within networks formed by our partners results in content that is very high quality and in-context to the vertical ad network – giving Adify highly reliable contextual targeting as well. In addition to all of our homegrown technologies we are always looking for ways to allow partners to plug-in their secret sauce to Adify Network Builder. We already work with a few data exchanges and social media profiling companies to allow our customers to leverage other proprietary targeting technologies on-top of our platform. You will continue to see announcements in the coming weeks and months on this topic. Where do you see the ad exchange model fitting with the vertical ad network model? I look at them as diff
