Great suggestion. I have another question regarding corporate policies around avatar identity, appearance, and behavior—should businesses create them, like IBM did?
Sam: Yes. It’s common for employers to have employee handbooks and acceptable use guidelines, which dictate the behavior that is expected of them (or lays out the behavior that is verboten). By now, many of these documents have been updated to include employees’ online behavior. These documents will eventually be updated again to take into account peoples’ behavior in virtual worlds, when employees are representing the organization, or are on company time, or using a company computer.
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