Grant, Wasp Barcode has been around for over 13 years and as technology has evolved, how has thiskind of technology become accessible to small businesses?
Grant: I am amazed even today at how few small businesses deploy barcode technology. Over the last three years, we have conducted quarterly customer surveys. The results have consistently shown that, prior to buying our solutions, 90 percent of our customers have never automated with barcodes before. In almost every case, we are not replacing a new technology. Rather, we are replacing a manual process. I just don’t think business owners know how much barcodes can help their business, how affordable the solutions are, and how much time and money they will save using barcode technology. Steve: Could outline for us the types of Wasp Barcode solutions that small businesses could utilize right now? Grant: This is the fun part, since there are so many applications. There are small retailers – the local hobby shop, liquor store, card and gift store, apparel or shoe store – the thousands of local shops that serve local communities. These smart business owners use barcodes to accurately know wh
