Googs Print Auction: Miserable Failure?
Business Week is pretty quick to dismiss Google’s trial print ad auctions as a floperoo. Now, I’m not saying the model will work. But it’s the first trial, guys! This has never been done before! BW was quick to point out how disappointed publishers were with the trial, but practically buried the line, “Google did little to market the opportunity to its network of several hundred thousand advertisers.” And those are the advertisers accustomed to buying ads on online auctions, not the usual magazine advertiser suspects. Will Google’s gamble pay off? Who knows. But let’s not trash it after trial #1.
