Good Housekeeping Reports: Are store-brand beauty products as good as name-brand?
What are you really getting when you purchase a store-brand or private-label beauty product that claims it “compares with” a better-known national brand? To find out, the Good Housekeeping Research Institute performed blind comparisons in three categories — anti-aging facial moisturizer, body lotion and two-in-one shampoo/conditioner. The name-brand face lotion and shampoo/conditioner were both clear winners over their store-brand counterparts. Panelists preferred the scent and “silky” feel of the name-brand face lotion. Lab analysis also revealed that the name-brand contained anti-aging ingredients that weren’t in the imitator. Volunteers who liked the name-brand two-in-one shampoo/conditioner said it left their hair smoother and more manageable. Testers were evenly split on which body lotion worked best. Some thought the name brand was better at moisturizing, while others favored the store brand for the same reason. Here’s help in deciding whether to buy store-brand or pony up for t
