Given those examples, how is the movie industry now trying to reach out to that particular audience?
A number of different ways. THE PASSION flew this bizarre thing where they talked to literally everybody in America except the press. You know, you had a better chance to get face time with Mel Gibson if you were the pastor of a Pentecostal megachurch in Orlando than if you were the film critic of the CHICAGO TRIBUNE. It was a bizarre, unprecedented campaign, not even what you would have seen Cecil B. DeMille do years ago in the glory days of Hollywood. I don’t think anybody’s going to go that far again because I don’t think anybody out there has the strength of personality and fierceness of Mel Gibson. The more normal plan is going to be at least allowing religious publications and reporters who are interested in religion a minimal amount of access to the players involved in these [movies]. Information is going to get out. It’s going to be okay to ask religious questions to people in Hollywood if they’re trying to reach that market. I think to some degree the publicity campaign on THE
