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Given that thousands of human rights violations happen every year in Colombia, why are CPT and other human rights organizations focusing on Coca-Cola?

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Given that thousands of human rights violations happen every year in Colombia, why are CPT and other human rights organizations focusing on Coca-Cola?

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Coca-Cola has described itself as a leader in the field of human rights. On its website it claims, “We will continually operate as model business citizens, consistently shaping our business decisions to improve the quality of life in communities where we do business.” Furthermore, Coca-Cola has endorsed the Global Sullivan Principles which include commitments to express support for the human rights of employees, respect employees’ voluntary freedom of association and promote application of these principles “by those with whom we do business.” However, when Coca-Cola employees appealed to its headquarters in Colombia and to the Panamco Bottling company – Coca-Cola’s primary bottling contractor – the corporations took no action. Coca-Cola waited five years to begin an investigation into the murder and intimidation of employees at a bottling plant in Carepa, Colombia in 1996 and did not do so until workers filed a lawsuit against the company in 2001. As the economies of various countries

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