Given all the competition, is opening a specialty coffee business still viable?
Yes. The demand for specialty coffee is growing every day. Even in the mature coffee markets of Portland, Seattle and San Francisco, opportunity still exists for new coffee businesses. In other parts of the country, there is vast opportunity. Italy, with a population of 60 million, has over 200,000 coffee bars. In comparison, the U.S. has approximately 15,000 coffee bars with a population of 290 million. Do the math!
