General Questions About Survey-Platinum:: – Section 3 5. How many pay in cash verses free products, points, or sweepstakes?
At this time, 27% of the market research companies in our database pay only in cash. A few of these pay in gift certificates to places like Amazon.com, Target, Walmart, etc. which we consider to be the same as cash since you can buy things there you would buy anyway. Let’s face it, a $50 gift certificate to Amazon.com is in reality just as good as cash. Another 62% of the market research companies in our database reward survey takers via “Cash & Prizes”. What this means is that sometimes they pay in cold hard cash, and other times they reward you with prizes, free products, “points” redeemable for cash or prizes, etc. It’s important to understand how market research works … 9 out of 10 times a market research firm is hired by another company to conduct research and surveys on their behalf. Thus, the reward or incentive for any particular survey usually depends on what the market research companies’ client is offering at any given time. So for example, one month a market research comp
