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GE Capital Real Estates new ad stresses its commitment to real estate in all market cycles. What does that mean?

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GE Capital Real Estates new ad stresses its commitment to real estate in all market cycles. What does that mean?

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GE Capital Real Estate is committed long term to the commercial real estate business. We’re going to be a participant through all cycles. It doesn’t mean we’re going to be active every day. But we do participate on the lending side and on the investing side, so through our multiple go-to-market strategies, we tend to be active.

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