From the kid to the parent and then, to the individual, everybody is loving it. What is the next level of the brand communication for McDonalds?
A. Our focus will continue to be on the whole family as McDonald’s key target audience are the families and we have learnt that a hassle-free environment, that is child friendly, is sure to bring in families to our restaurant. We wish to express the same sentiment in our line of communication too.”If you are asking that are all McDonald’s outlets profitable, the answer is, no. And that is possibly never going to happen.
