From the core business model, what is the process of developing line extensions and concept spaces?
JW: I think our greatest strength as a brand is that we are impervious to transitory trends. We observe, but we aren’t always digging into other people’s business. We have never made a decision based upon what anybody else is doing. So this spares us from being reactive, and spares us the ricochet or boomerang effect. For a while there, everyone in the world had a new pomegranate product. Now consumers are on to the next fad, and lots of people have pomegranate-themed inventory in their warehouses. Nothing against pomegranates, mind you. With all this talk these days about slow-time and slow food, I feel vindicated. We’ve grown Dermalogica slowly, and thoughtfully. Because we are so connected to what we call our tribe — the licensed skin care professionals who give treatments and prescribe products — we have a unique sensitivity to its needs and the needs of their clients. How do your U.S. concept stores differ from your global outlets? JW: Consistent ideas apply across the board, ar
