From another perspective, can the expatriate community living in Korea also help shape the perception of the country?
The expatriate community has a huge credibility, because first of all they’re survivors. It’s very tough in the long term to survive as a foreigner in Korea unless you become an insider and speak the local language. Singapore created a campaign about 10 years ago where they selected multicultural talents living there to exactly explain to the world why they chose to live in Singapore or why it’s cool to go there for a while. It could be a very interesting thing to do for Korea. But as for Koreans living abroad, the representatives of the expatriate community would have to be handpicked.
