From a broadcasters perspective, why has Mobile TV become so important to CNN?
This is not specific to CNN. In the current, fast-paced world, the idea of 24-hour news has gone beyond television and people now expect to be able to get the latest news wherever they are – and on a multitude of platforms. The development of broadband TV is part of the strategy for responding to consumer expectations. CNN has always prided itself on its strategy to deliver news wherever you are. We first launched CNN Mobile in 1999 and have since, continued to find new ways to respond to the emerging technologies to ensure you can get the news from CNN, wherever you are. With CNN TV, CNN web sites in English and Arabic and CNN WAP and CNN Mobile services, we aim to ensure viewers can get the news whenever/wherever they want. Do you have any content that is specifically designed for Mobile TV?
