Frequently Asked Questions What is a Safelist?
A safelist is a group of people who have agreed to receive email advertisements from each other. When group members send email ads to each other using a safelist such emails are spam-free (safelist emails cannot be considered spam) because everyone has agreed or opted in to recieve email ads from other list members. Safelists are “double opt-in” – any person who joins must verify by email that they wish to be a member. Safelists, also known as optin lists are a popular way to advertise and are in high demand by many marketers.