Free Banner Exchange – Why Use Them?
Back in the old days, you know when WordPress did not run every single site you visit and there was this search engine with a dog that everyone used, people used free banner exchanges. They worked on the principle that everyone displayed banners on their sites to other relevant sites in the network, and people would click through to view the site. Each banner you showed on your site would also get you free impressions to keep the whole banner network ticking along. They worked. Then along came Google. They convinced us that throwing money at their AdWords pay per click ad system was far more effective. It spawned a whole load of clones, such as adbrite, and before you knew it, people claimed banner exchanges were dead. Funnily enough, the only people who got rich through contextual PPC advertising was Google…. In these tough economic times I think it is time we re-evaluated the worth of the good old banner exchange. They are free to use, you can reach into sites and areas you never c
