For what purpose are the sections, Optional Link URL, Link Title, and Optional Image URL?
Optional Link URL and Link Title let you enter your own “Hotlink” so readers can click on it and jump to another web page. Enter the “Web Address” or URL of the page to which you want to link in the Optional Link URL section. Enter the “Hotlink” name you want to appear with your message in the Link Title section. For example, if you wanted a link to Yahoo to appear with your message, you would enter “http://www.yahoo.com” in the Optional Link URL section, and you could enter “Yahoo” in the Link Title section. Then anyone viewing your message could click on the word “Yahoo” and be taken to that web site. Optional Image URL allows you to insert an image with your message. If you know the URL of any image on the WWW, you can insert it here and that image will appear with your message. (Note: This is not the URL of the page that contains the image — it’s the URL of the image itself. Normally, the URL will end with a file name ending with .GIF or .JPG.