For instance, did you know that “google” is the top search query in the Yahoo search engine?
A lot of people use Yahoo! as their homepage because it has a nice portal feel, but when they need to search for stuff, they type “google” into Yahoo and navigate to Google to perform the actual search. So back to keyword match domains. When you type in a KW and a website with a KW matched domain exists, Google will think you are trying to navigate to that site. So, search engines automatically boost the search rankings for ALL keyword matched domains, whether it is a .COM, .NET, or .ORG. Don’t believe me? Let’s look at some examples! RumCakes.com belongs to bad-ass domainer Frank Schilling. He mentioned this in his speech at a domainer conference. So his site isn’t really that special. It’s just a tricked out parking page, with a bunch of PPC ads plastered on it. But look at this Google ranking! Considering that there is no unique content, no link-building campign, this ranking is not bad for a site that contributes no unique content or value to the web. With a few man-hours and few h
