For electronics, is the Middle East and North Africa in fact a common market?
I think the consumer technology industry is in a unique position to make a positive difference among the different regions in the world. Our industry and the products we represent have the ability to break down barriers between cultures, race and religion. A unique factor in the sales landscape of the region is the ‘festivals’. In Dubai, Summer Surprises, GITEX Shopper, Consumer Electronics Expo and the Dubai Shopping Festival are estimated to add revenues equal to 50 per cent of monthly sales in some product categories. These festivals are also linked to the ‘destination shopping’ trend. How important are these to the long-term health of manufacturers and retailers? Both the International CES and Hometech Middle East are trade-only events. Trade-only shows are unique and necessary platforms for the growth of our industry. They provide a forum for companies to meet with business partners, create new business relationships and negotiate important deals that further our industry. In the
