For B2C surveys, how much of an increase in response rate do you believe would arise for an online survey as opposed to a postal one?
These days we typically see better response rates for online surveys than paper surveys thanks to strong Internet penetration and consumers more technically savvy than ever before. Respondents usually prefer the online format due to convenience, easy of survey completion, and lower time requirements. As for the actual boost you would see in your survey response rate going from paper to online, it really depends upon your target audience. For example, if you’re surveying 18-26 year old males you would see a much larger boost than you would if you’re surveying the elderly. Q: Are very satisfied or very dissatisfied customers any more likely to respond to a customer satisfaction survey? In other words, are customer satisfaction survey responses biased based upon who decides to complete the survey? A: There is a observed response bias in customer satisfaction surveys towards the customers on either extreme of the satisfaction scale, particularly those who are very dissatisfied. In other wo
Related Questions
- What is an average online customer service survey response rate when the customer is being offered a financial incentive ($XX off next order, etc.)?
- For B2C surveys, how much of an increase in response rate do you believe would arise for an online survey as opposed to a postal one?
- What is a typical response rate for an online survey?
