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For a press that keeps its books at the Chicago Distribution Center, whats the advantage of activating a title for automated short-run printing?

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For a press that keeps its books at the Chicago Distribution Center, whats the advantage of activating a title for automated short-run printing?

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The goal of the Mellon grant is to improve the economics of university presses while furthering the dissemination of scholarship. To that end, the CDDC has been designed to simplify the process of making decisions about reprinting books for which demand is modest.

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