For a large national specialty chain (500 or more stores), how many stores would typically be surveyed? What factors do you consider when determining how many stores should be surveyed?
The number of stores to be surveyed depends on a variety of factors, including, but not limited to, the commonality of the store sizes and configurations, their geographic distribution, and competition. We try to include a cross-section of all types of stores in the chain, so we can compare and contrast the profiles of successful stores with relatively unsuccessful ones, large stores with small ones, stores in metro markets and rural markets, stores in regional malls, strip malls, and free-standing stores, stores in markets with heavy competition versus those with light competition, new stores versus old stores, etc. We draw up a matrix, with management, to ensure we have a representative sample of stores covering the most important combinations and permutations within the chain. As a general rule of thumb, we start with a store sample of about 10% of the total number in the chain. For chains with a large number of similar type stores, we usually find we can cover the different combina
Related Questions
- For a large national specialty chain (500 or more stores), how many stores would typically be surveyed? What factors do you consider when determining how many stores should be surveyed?
- Can textbooks be purchased for less money at national chain college stores?
- Can textbooks be purchased for less money at national "chain" book stores?
