fold faq Why do some products claim to be Fairtrade but do not carry the Certification Mark?
Some organizations, also called Alternative Trading Organisations (ATOs), are purely dedicated to trading fairly and have been doing so for many years before Fairtrade Certification was established. However, some other companies make their own fair trade claims without having the independent scrutiny of the Fairtrade Certification Mark, or the interests of producers at heart. If you are shopping and see tea, coffee, bananas or cocoa products without the Mark, there is no guarantee that they give producers a fair deal.