fold faq How are new Fairtrade products introduced?
Introducing a new product into the Fairtrade system is slow and costly. That is because we try to get it right and this takes a great deal of research. If you know of a product that would sell well in your market, we would encourage you always to talk to your Labelling Initiative. Be realistic, however. A product needs to sell in considerable volume before a producer begins to benefit from these sales.
