Focus Group Balance: We’ve all seen them … someone who sits at the end of the table and opinionates so strongly that others become quiet. How do you prevent that?
We set a tone. We make it clear upfront that all are supposed to participate and that we need a range of reactions. We call on the “quiet types” early, to get them involved. We often use forms within the flow of the group to register individual opinions, then follow up with questions to all respondents — what they said and why they said it.
