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Florida visitation only increased 0.3 percent in 2006 with some quarters in 2006 and 2007 showing a visitation decline. Why have Floridas tourism numbers fluctuated recently?

April 26, 2017decline Florida increased quarters visitation

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Florida visitation only increased 0.3 percent in 2006 with some quarters in 2006 and 2007 showing a visitation decline. Why have Floridas tourism numbers fluctuated recently?

1 Answer

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Florida visitation recently flattened due to an increase in competitors marketing buys and rising advertising costs, which are weakening Floridas marketing message in an increasingly competitive tourism marketplace. Media inflation is draining the power of VISIT FLORIDAs resources.