First off, does every prima donna need to be treated like a superstar?
There are the ones who are the genuine articles, like Lanigan and [Jimmy] Malone, like Trivisonno, like Howard Stern, like Don Imus … and then there are the wannabes. Fortunately, natural selection takes care of the difference between the wannabes and the genuine articles. The genuine article will have a vision, a commitment and a personal belief in what it is that they do. Typically, the genuine article is open to rational discussion about the program and what works and what might not work and what might work better. Q: How do you sit down and talk with them about it? A: It could be an intellectual thing. Some of the most high-bandwidth conversations I have ever had about a radio program I’ve had with Mike Trivisonno, which might surprise some people. He knows exactly why he is doing everything he is doing to an extraordinarily small incremental measurement. He knows why he uses every word that he uses. I worked some years ago with Howard Stern and he was far less inclined to break it
