Figure 1 What are the benefits of the VMP?
The Value Management Process helps small to medium-sized businesses address successfully their highest priority opportunities and challenges, including: how to generate more sales today; how to generate and manage growth for tomorrow; and where to focus the organizations resources to maximize value creation. The simple but powerful VMP framework and tools, along with VMP coaching, allow the management team to: Identify key external trends that drive opportunity; Focus on clearly defined customer segments and their high-priority needs; and Develop, communicate and deliver compelling, differentiated solutions that meet those needs.
