Exactly what day of a month does expiry refer to?
Our expiry date means that the product can be used up to the last day of the month indicated, provided it has been stored according to the instructions on the pack. Once a pack has been opened the expiry date may no longer hold true, for instance it is generally considered that liquids and creams (from any manufacturer, not just us) should be discarded after 4 weeks of use because the preservative system only has a fixed capacity to deal with contamination of the product with micro-organisms each time it is used.
